Our brand celebrates the rich cultural heritage of food and health in Asia. Our brand ambassador General Ming’s is a fictitious character that blends old and often forgotten wisdom with the needs and desires of a modern lifestyle.

Sustainability, quality, a sense of nutritional and medicinal benefits are hallmarks of our culinary selection. Our mission is to combine the inspiration of Asian traditions with contemporary innovation and to rediscover the ability to connect to simple pleasures.

Founded in 2013, our offerings currently include Korean fruit teas and organic bamboo teas. General Ming’s flagship product line Yazu+ has gained a growing followership of tea connoisseurs the world over and is the premium product of its class.